Chevrolet Scores with a Twitter Talk Show Tied to Soccer Sponsorship
Through exclusive content, fueled by Retweet to Subscribe and Twitter Moments, fans got the inside scoop and connection to Manchester United players they cravean experience only available on Twitter.
The talk show delivered, making sure Chevrolet did more than stand out in timelines. During the series’ first few weeks, the automaker connected with legions of football fans, racking up 44 million impressions for its videos and earning a 100 percent positive-to-neutral sentiment.
Thanks to this campaign, Chevrolet expanded the possibilities of innovative video content on Twitter and, in the process, reinforced its brand identity among influential, passionate sports fans.
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