Conversion Optimization Essentials: now a book
Conversion optimization is a process, not tactics. Reading case studies, and blindly implementing that stuff is just stupid.
If you’re serious about improving your skills as an optimizer, you need to start thinking in terms of processes. Ask yourself if you have a systematic way of optimizing websites?
To address this issue, I created a mini-course back in October that I called Conversion October. That course is now available as a Kindle e-book:
It’s a quick read (under 90 minutes), and will bring you up to speed to a systematic approach to approach conversion optimization. It’s the kind of guide I wish I had when I got started in optimization.