Crisis of Confidence: Amid Weak Earnings Report, Snapchat Promises Investor-Friendly Redesign


Illustration by Tam Nguyen/Ad Age

Snapchat is testing what could be its biggest product overhaul with a redesigned app that promises to be easier to use, according to CEO Evan Spiegel.

Spiegel revealed plans for an app refresh in Snapchat’s third-quarter report, which showed lower user growth than desired, increasing 3 percent quarterly to 178 million daily active users.

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