Designing Your Website Flow To Meet Your Conversion Needs
The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound – that’s it.
Those are the only tools you have to explain concepts, convey emotions, and create an “experience” online.
Take a step back & you see that what “converts best”, is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.
A good flow is like interactive storytelling & keeps your visitor consuming your site. If you’re telling a good story, that makes a hell of a difference when increasing your conversions.
What Traditional Marketing Teaches Us About Creating Good Flow
Using this framework, you can tailor creative speak directly to each stage of the decision making process.
These principles should not be set aside when designing a website.
The four elements represent equally important but wholly …read more
Article Curated From…: Conversion XL