Diageo and Amazon Prime Offer a Bartender’s Eye View of the World

By adageeditor@adage.com (Emma Hall)


Diageo is partnering with Amazon Prime to create a series of shoppable films in the shape of a travel documentary series called “World Class List”.

The shows capture a bartender’s-eye view of five global cities: Sydney, Barcelona, Mexico City, San Francisco and Taipei. They can be seen on Amazon Prime in the U.S., U.K., and Germany, with further video-on-demand partners and markets to follow.

The 20-minute films promote Diageo’s “Reserve” portfolio of premium brands, which include Dutch Vodka Ketel One, Don Julio tequila, Croc vodka, Ron Zacapa Guatemalan rum, Johnnie Walker’s luxury variants, and Haig Club whisky. In the U.K. and Germany, links to Diageo’s ecommerce site are embedded in the films. The shoppable version is not available in the U.S.

Diageo is partnering with Amazon Prime to create a series of shoppable films in the shape of a travel documentary series called “World Class List”.

The shows capture a bartender’s-eye view of five global cities: Sydney, Barcelona, Mexico City, San Francisco and Taipei. They can be seen on Amazon Prime in the U.S., U.K., and Germany, with further video-on-demand partners and markets to follow.

The 20-minute films promote Diageo’s “Reserve” portfolio of premium brands, which include Dutch Vodka Ketel One, Don Julio tequila, Croc vodka, Ron Zacapa Guatemalan rum, Johnnie Walker’s luxury variants, and Haig Club whisky. In the U.K. and Germany, links to Diageo’s ecommerce site are embedded in the films. The shoppable version is not available in the U.S.

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Source:: Advertising Age – Digital