Disgruntled Snapchat Publishers Look Eagerly to Redesign
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Publishers are hoping they like a newly promised Snapchat redesign, because they’re souring on the service as it stands. Deals to share ad revenue aren’t leading to expected payoffs, and audiences in some cases are actually declining, some publishers say.
“Revenue share numbers have been far lower than we want,” says a publishing exec who works with the company. “Snapchat has to be way more aggressive getting users to the content more frequently.”
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