Does Your Value Proposition Effectively Communicate How You’re Different?

Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.

Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?

Who knows?

What you sure as hell don’t have is a value proposition that effectively communicates how you’re different right up front.

This week, I review LanderApp.com, a SaaS company that allows you to “Create your own landing pages.”

When I look for key differentiators I’m looking for:

  • A clear explanation of who the product is for
  • How it is different from all the alternatives out there
  • A real reason why I should purchase from you vs everyone else

Click to watch this 7 minute review:

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