Don’t Do A/B Testing [Rant]
A/B testing is highly useful, no question here. But a lot of businesses should not be doing it. They’re not ready yet.
Roughly speaking, if you have less than 1000 transactions (purchases, signups, leads etc) per month – you’re gonna be better off putting your effort in other stuff.
A lot of microbusinesses, startups and small businesses just don’t have that transaction volume (yet).
You *might be* able to run A/B tests with just 500 transactions per month …read more