Double Your Warm Leads By Using Personalization

By Chris Zawisza

Boosting your warm lead conversion rate is one of the best ways to hack your growth. Since most of the success of your sales pipeline depends on your conversion rate, just a small bump can make a huge difference in the overall success of your sales team. So if you are in a situation where you need to boost your team’s performance, your warm lead rate is a good place to start.

Of course, it is not as simple as snapping your fingers. I imagine a lot of you reading this have been devoting a lot of time to improve the effectiveness of your outbound campaigns with little to show for it. So the question is: how do you improve your conversion rate?

Your warm lead rate has a huge impact on your sales results

Warm lead rate: The percentage of people who respond positively to your initial outreach. Thanks to machine learning, our software is able to recognize your warm leads, saving you the hassle of personally going through and sorting each of the messages you receive from your campaign. (it also recognizes out of office replies, negative responses, and bounces)

Your warm lead conversion rate has probably the biggest impact on the final outcome of your outbound sales pipeline. Because of the early position that it has in the outbound equation, doubling your warm lead conversion rate essentially means that you will be able to double the number of customers you generate without having to change any other parts of your pipeline.

Boosting your conversion rate can sometimes be as simple as making small tweaks to your messaging. For instance, adding a bit of humor to your messages or a catchy gif to your follow-up can increase your positive response rate significantly, even to the point of doubling it.

A small change can make a big difference

Not only are these changes small but also they can double your campaign outcome without increasing its volume. That means you don’t need to hire any new people for your team or contact any more prospects to make more sales. If you are unconvinced, have a look at the outbound equation again. Enter the metrics specific to your pipeline and see what happens when you double your warm lead rate. You can do this easily with our outbound calculator.

While a humorous line can work in your favor, there are Double your warm leads by using personalizationa number of other factors that can have an influence on your warm lead rate. Before you try anything else, make sure you have applied all of the basic rules from our How to write a killer email campaign blog post. Once you have crossed those suggestions off your list, it is time to go to the next level by adding a personal touch.

Write a personal campaign

Making your campaign personal means a bit more than just putting the recipient’s name at the top of your message, but it does not require a major time commitment. Adding information that you Go to the full article.

Source:: Business2Community