A Few Seats Are Available at Kevin Hogan’s Influence: Boot Camp Persuasion Mastery, March 26-29, 2014 In Las Vegas
“In just 4 days at Influence: Boot Camp, I can show almost anyone how to almost mystically drive their sales up to numbers previously thought out of reach.”
- Do you want to sell more?
- Do you want more clients or customers?
- You want to hear “yes,” instead of, “I’ll think about it,” then “no,” on the return visit?
If you have been to an Influence: Boot Camp in the past you know that you learn new leading edge strategies and tactics to build your client list, make more money and be more influential with everyone you meet.
You also know your life just works better when you optimize your influential skills and have the latest weapons in your influence arsenal … and that is never more true than dealing with the number two reason people are losing sales, failing at marketing, and hearing “no.” More about that in a minute.
A lot of people who did sales trainings 10 years ago really believe that what they learned was enough to get by on today.
But when you look at the real results that isn’t the case.
Influencing in selling is evolving at the speed of light.
Message Saturation and Message Distraction Is Destroying What Once Worked
Instead of the 4000 messages Americans saw each day just a decade ago, they now see almost double that. In Europe the numbers have also doubled from 2000 to now 4000 messages per day.
You are online like the rest of the world. You need to not only influence people face to face but on the phone, by text, online and across a broad spectrum of media.
And the brain of the person you are talking to is CHANGING.
They are bombarded by more messages per minute … but the number of actual purchases is staying the same. Let that sink in for a moment. You experince the same thing.
That means you need a BIG edge.
What “used to work” is now buried 3000 – 6000 messages deep.
Without the right mix of persuasive tactics and strategies, it’s far more difficult to capture and hold attention. It’s far more difficult to gain compliance for the average person.
And this is true for people who don’t sell or market but simply must be persuasive in dozens of other contexts.
Think about just one simple but income destroying example…how do you hold attention when someone’s cell phone goes off?
How do you grab and keep their attention online?
What about holding attention while meeting in person?
How do you captivate and keep the attention of a group of people?
When that cell phone buzzes it changes the mental processing of the other person getting the call. Instead of people thinking in a linear modality they switch to big picture and now want to make a decision RIGHT NOW.
That cell phone going off whether for a text message, voice mail or someone calling causes more people to say “no” than most other technological impediments to virtually all influence opportunities.
The cell phone goes off and you now have SECONDS to gain compliance or you can virtually guarantee a “no” response unless you know how to take advantage of that moment.
A decade ago this problem didn’t exist.
Today people turn on a cell phone while watching Thor, The Hobbit, Frozen, Gravity or every other riveting movie they see at Omni Max.
And trainers continue to train what they have always trained!
Most marketers and salespeople carry on as if nothing happened … while watching their income stagnate.
Their persuasive tool kit is simply too small and outdated.
The guy at the bar or social event has a much more difficult task at getting the girl to say “yes” to drinks because her cell phone is held tightly in her hand.
What’s the guy do?
He learns “lines” and ancient tactics that may have worked on occasion in 1995 but are impotent in 2014. Same with a lot of face to face sales presentations.
The integration of a smart phone in particular into the effective influence strategy changes EVERYTHING.
I can guarantee you that preparing for this ONE social change will dramatically increase hearing “yes.”
It seems so minimalistic but consider this, not only are massive changes to the persuasive moment, there are huge problems for people learning to persuade that never existed before.
Capturing someone’s attention in virtually all contexts has NEVER been more difficult & in need of a complete strategy make over.
Building interest in YOU and your services/product must now happen more quickly in MOST but NOT all scenarios.
Triggering desires is more complex as well because people are having far more messages hit their brain in each minute.
Today, too MANY desires are being triggered in persuasive moments thus diluting the brain’s “passive goal guidance system” and creating internal confusion about what to do. When this happens, people simply say some form of “no.”
It’s that simple.
Gaining compliance itself without cutting edge strategy is maddening.
Trying to “ask for the sale, the date, the order…for anything and everything, is now HALF as likely to bring a person to “yes” as it was just one decade ago.
There is one significant piece of good news.
The Matthew Effect has never been more profound than it is as we enter 2014.
The Matthew Effect refers to a Biblical reference that scientists study for a sociological point of view. “To he who has much, much will be given. To he who has little, it will be taken away.”
This is your advantage.
It’s very simple, and here is the critical factor going forward:
Those few marketers, advertisers, salespeople, individuals in social contexts who have evolved with the rapid changes will continue to not only hear “yes,” but they will hear “yes” more often and to a much greater level than ever before.
The ONLY option you have is to evolve as rapidly as possible.
By the way, old approaches, strategies and tactics are still effective in SOME specific contexts. But as more and more people use an approach, new or old, the dilution effect occurs. The “technique” becomes impotent.
Thus, simple old techniques that are easy for everyone to use, become impotent much quicker. Most salespeople, advertisers, marketers and would be influencers are first and foremost, lazy.
They continue to believe that what they are doing will work as the economy gets better or some other magical external force decides things will be back to normal.
But the wait will be eternal.
Most of what used to work in most contexts has faded in potency.
There are hundreds of tactics and strategies.
Want to use reciprocity or scarcity as your key to your approach?
You’ll still hear “yes” but you simply won’t hear it as often.
Where dilution has occurred the vacuum is running.
If you want to know the real solutions to the biggest and newest problems…if you want to hear yes and have a significantly more profitable 2014…then you should be at Kevin Hogan’s Influence Boot Camp 2014.
Here is the link for instant access to more information about this event: Influence: Boot Camp Persuasion Mastery, March 26,27,28,29 – 2014 at the Westin/Harrah’s/Paris in fabulous Las Vegas!
Here is what some of the people who have attended previous Influence: Boot Camp sessions have to say about their experiences.
“I attended Kevin Hogan’s Influence Boot Camp. I thought it would be a great opportunity to see Kevin up close and in person and see if he was the real deal. Well, let me tell you the entire experience far exceeded my expectations. It was packed with quality real life information that I could take home and use. The speakers were excellent and top experts in their fields. And there was no sales pitch from any of the speakers, they just shared their cutting-edge information. I walked away very impressed
with Boot Camp and Kevin Hogan. I could see that Kevin was very genuine in his desire to make a difference in people’s lives. And he has the background, knowledge and ability to truly do that. I would recommend Boot Camp to anyone. I don’t care what business you’re in – you will have more information than you’ll be able to process.”
Scott Bell, Elk Grove, CA
“As a coach and trainer, I admire trainers who communicate valuable information in a way that is accessible and useful. Kevin Hogan’s Boot Camp gave me several marketing ideas which were immediately implemented in my business. Two days after returning from Boot Camp, my training business has already picked up a valuable contract.”
Donald MacNaughton, Inverness, UK
“Boot Camp: Absolutely loved the week in Vegas! I have been to all kinds of bootcamps etc. and quite honestly everyday by 3:00pm perhaps, I would be drifting off or justifying in my mind why I needed to leave early because keeping my attention all day is quite a task and I have to say, those thoughts never entered my mind. All of your material was great! I heard nothing but great comments from everyone there.”
Judy Munroe, Alpharetta, GA
“Boot Camp exceeded my expectations. In fact, after Day 1, I mentioned to one of the other participants that if Boot Camp ended today, I would be completely satisfied, and well worth the cost. Kevin you provided a stellar panel of experts who shared their knowledge with us, holding nothing back. One huge brainstorming event. Thank you!”
Dr. Michael Roth, Ventura, CA
Scanning the sales page for this event you see these topic subheads. They don’t tell you much all by themselves, but the copy on the sales page explains it all.
Who is this for?
You should not assume that this is only for marketers and sales people. Effective Influence = Emotional Intelligence – Therefore, politicians, teachers, MD’s, doctors, attorneys, entrepreneurs of all kinds, ministers, therapists, musicians, agents, police officers, military, managers and guys and girls that like to do well at the club also seem to have great stories to tell year after after year.