Empathic Design: Mapping Your Brain, Brand, and Data
What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet.
Problem is, discovering user motivations is one of those things that is much easier said than done.
There are, however, research techniques that purport to do just that.
Empathic design is one such technique, an underutilized facet of qualitative research.
It can do wonders in discovering brand perceptions and user motivations and to tease …read more