E!’s Latest Snapchat Show Is a Take on the Makeup Tutorial


E! is beginning its third Snapchat Show on Saturday, a makeover series sponsored by Abercrombie & Fitch.

“Face Forward” is E!’s take on the standard makeover tutorial. In each of the eight episodes, its beauty and hair experts will give one girl a complete style overhaul culminating in a celebrity-inspired photo shoot.

E! has been at the forefront of creating content for Snapchat. The pop culture news show, “The Rundown,” is averaging 13 million viewers per week, according to a company spokeswoman, and recently expanded to airing three days per week.

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