Eyetracking is great for increasing conversions, but it misses one crucial thing…

This week we were treated to a special guest – none other than Susan Weinschenck, The Brain Lady herself. With a Ph.D. in Psychology and over 30 years of experience as a behavioural psychologist, I figured we’d be in for a very exciting interview… She didn’t disappoint. I first met Susan at UX Brighton earlier […]

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