F-Patterns No More: How People View Google & Bing Search Results

F-Patterns No More: How People View Google & Bing Search Results

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.

There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.

However, SERPs (search engine results pages) are evolving quickly, and …read more

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