Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns.

But is one better than the other? Are the optimization processes for both similar? What about A/B testing?

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.

So, Which Is the Better …read more

: Conversion XL