Facebook Announces M Will No Longer Serve Your Every Whim

Say goodbye to M, Facebook’s experimental virtual assistant.

The company is shutting down M’s services without even letting it leave the testing phase, where it had operated since 2015. The service once seemed to hold the promise of acting as a digital concierge, helping people book hotels, order food, keep their schedules and perform other tasks.

It was a playground for Facebook to experiment with artificial intelligence, which the company says it plans to continue to do. But it also might have become a digital assistant that could compete with Apple’s Siri, Amazon’s Alexa and Google. Facebook hasn’t developed a smart-speaker for homes either to match the devices from its rivals that have brought their digital assistants into people’s living rooms. It’s unclear what Facebook’s ambitions in the space are now.

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