Facebook Gives Publishers Paywall for Instant Articles
Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.
On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The paywall plan, being done in partnership with a small group of publishers including The Los Angeles Times, Hearst, The Economist and The Washington Post, lets publishers cut off non-subscribers after reading a certain number of Instant Articles, which are the fast-loading posts Facebook developed especially for media partners.
Some publishers that believed the economics of Instant Articles weren’t working in their favor had lost interest in them, including Hearst. Now, two of Hearst’s flagship newspapers, The Houston Chronicle and The San Francisco Chronicle, will test the paywall option.
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