Facebook Sees Its Gen Z Audience Slipping Away to Snapchat


Facebook is not just losing its audience, it’s losing its youth.

The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids younger than 18, but now sees that exodus widening.

The age group younger than 25 years old is typically considered Gen Z, while the cohort directly older are millennials.

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