Facebook to Lift Longtime Ban on Pre-Roll Ads


Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network’s strategy, exploring what would be a significant shift.

Facebook has long resisted the pre-roll format because of its reputation for annoying viewers who are trying to get to their desired content. For years, CEO Mark Zuckerberg even banned “pre-roll” from Facebook’s advertising vernacular.

“We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” Zuckerberg said on a conference call with investors in late July.

Continue reading at AdAge.com

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