Farewell ConversionXL: 6 Key CRO Lessons I’ve Learned As Editor

Farewell ConversionXL: 6 Key CRO Lessons I’ve Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of ConversionXL.

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.

6. “Conversion Optimization” Isn’t About Green Or Red Buttons

People aren’t magically drawn to a button because it’s red, nor are we automatically pre-disposed to sign up just because you added the word “Free” in your headline. Optimization, isn’t about seeing which tests are “better”, but rather about studying your visitor’s behavior and creating designs & copy to engage in a dialogue with your visitor’s inner voice.

It starts with making a good first impression, clearly stating your value proposition, and communicating how you’re different – even if what you sell isn’t unique.

You want to carry the momentum from first click to final conversion, by …read more

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