Fear and Greed: What Drives Human Behavior?
Fear and greed are two of the three great forces in the world, according to Einstein (the third is stupidity).
They’re also two triggers that direct marketers and copywriters have been well aware of for years. That’s because they are powerful emotions that, when used properly, drive people to take action.
The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” So how can we use fear and greed to …read more