Five Easy Tips to Improve Your Email Open Rates
By Loren Baker
Over the years, email marketing has allowed businesses to expand their reach at a fraction of the cost of other various marketing strategies used by different brands today. Its ability to target specific audiences and make the most of customer interest generated from different sources is one of the primary reasons why it has been known to improve conversion rates for many brands and businesses.
Many brands and business however, often underestimate how powerful email marketing can be when used strategically in bringing in more traffic and ultimately leading to more conversion. But sending just any regular email to your customer mailing list will just not cut it.
Companies need to be able to track how effective their email marketing strategy is by taking note of their email open rate so as to stay more relevant to their subscribers.
How to Improve Your Email Open Rates
Here are five tricks to improve your email open rates.
Create a Killer Subject Line
No form of email marketing will ever be effective if people do not even read them so email subject lines play a vital part in the success of your marketing strategy.
To make sure your emails stand out from the thousands of emails that your audience will likely get every single day, it is important to draft creative subject lines for your emails. These should be catchy and able to draw curiosity so that your audience is drawn to open your email rather than skip it.
A great subject line is one that hooks your audience at first glance but remains clear and concise. Nothing turns your audience off quicker than a catchy subject line that does not match your message once it is opened and read.
Your subject line should also be free from spelling and grammar mistakes so as not to impact your brand’s credibility. But most importantly, it has to be able to offer value to your potential customers as well so as to make the time they spend reading through your message meaningful in some way.
Write Valuable Content
Writing quality content for every single email ensures your audience will enjoy your emails when they come too. As a result, it may also help ensure your subsequent emails will be opened and read in the future.
You content must offer value to your subscribers, give them insight into new things, add inspiration and promote learning. Every email is important. When one subscriber appreciates one email from your brand, they are more likely to keep reading other emails when they come.
Remember, your customers can just as easily unsubscribe from your mailing list if they feel your content is the same spammy stuff they keep getting from other dubious sources. The goal is to consistently write high quality and engaging content which leads to more loyal subscribers who can increase your email open rates.
Segment Your Mailing List
With so many emails coming in to people’s inboxes every day, many recipients on your mailing list are sure to be selective about the emails they open. No one Go to the full article.