Forget Out of Home, Try Out of This World Advertising With VR

By glsoane@adage.com (Garett Sloane)


Imagine sitting next to a Coca-Cola polar bear in a movie theater.

Now, imagine flying through Times Square and all the ad screens are taken over by one brand.

Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial.

Imagine sitting next to a Coca-Cola polar bear in a movie theater.

Now, imagine flying through Times Square and all the ad screens are taken over by one brand.

Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age – Digital