Fundamental Digital Marketing Techniques to Master in 2017

By Lianna Turchin

Editor’s Note: Teena Thach is Socedo‘s social media and marketing specialist. To celebrate the launch of our new Digital Fundamentals Certification, she joins us today to discuss the most important digital marketing techniques to master in 2017.

You’re ready to get started in digital marketing – but how do you know where to begin? If you’ve done some research already, you know there are dozens of potential avenues to pursue, and you could fill a dictionary with terms you don’t fully understand. While it can be dizzying to navigate all the information you’ll run into, there’s a good place to start: master the key principles and techniques that will get you on the path to building your online presence and growing your client list.

In this article, we’ll spell out the basics of digital marketing strategy so you can get your feet in the water and start figuring out what will work best for you and your brand.

Strategy

What your digital marketing strategy will look like really depends on your goals. What do you hope your business will accomplish with an online campaign? How wide of a focus do you want to have? At this point, you should take account of simple factors like the size of your business, the scope of your campaign and your target audience.

When figuring out your target audience, you should construct a buyer persona – who are the people who likely want the product or service you are offering? Hubspot suggests collecting information such as location, age, income and job titles. This information is particularly important if you are targeting decision-makers, and those who can choose whether or not to buy into your offering. Analytic tools allow you to quickly sort your prospects based on the above factors, many of which can be gleaned from social media profiles. They can also build your social media audience – another key strategy – based on interests and keywords, thus increasing your traffic and growing your potential client list.

Once you’ve determined who you want to target, you will use multiple techniques to develop a strategy for capturing your audience wherever they are on the web. To accomplish this, digital marketing strategy has three main pillars: social media, your website, and email lists. Since almost everyone has a social media account, social media is a fantastic place to start building your online presence and connecting with your prospects.

Understanding the major social media platforms and knowing how to build a presence on them is a first step to communicating directly with the very audience you hope to attract. Knowing the style and personality of Twitter, Facebook, Pinterest, YouTube, LinkedIn, Instagram and Snapchat can help you decide what forum will work best for your brand. Blogging platforms or live streaming can also help you to drive traffic towards your site.

Anyone can build a social media presence, but the whole point for you as an online marketer is driving traffic to your website where you offer and advertise the Go to the full article.

Source:: Online Markketing Institute Blog