Google’s Search Domination Is Eroding Because of Amazon, Apps
Illustration by Ad Age
Google’s share of search ad revenue is declining and will continue to erode each year, as increased competition from players like Amazon and Apple chip away at the tech titan’s stranglehold, according to a new report by Forrester.
Digital ad revenue is expected to generate $85 billion this year, nearly half of it from paid search advertisingand most of that, in turn, spent with Google. Yet the overall search market on mobile is growing, and that growth isn’t going to Google but instead to rivals such as Amazon, Pinterest and Apple, says Brandon Verblow, an analyst at Forrester.
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