Here’s How to Build a Wildly Engaged Following
By Jeff Charles
Why is it so hard to get people interested in what you’re doing? Seriously. So many other companies and bloggers make it look so easy.
But it’s not. Even for them.
Building an engaged following takes much time and effort. You have to make sure you’re giving a distinct value that others are not giving.
The tips given in this post will help you build a strong following who is excited about your brand.
How to Get Blog Followers Who Are Truly Engaged
Give Them the Content They Want
You’ve probably heard it a million times. Content is king. There’s a reason why this cliche is so popular.
Because it’s true.
Content is the most important element of your online marketing efforts. It’s what attracts people to your website. It’s also what keeps them there.
Through your content, you can influence thousands, even millions of people, if you have a message that resonates with them. Content is the vehicle that you will use to reach the audience you want to attract and get more followers.
But, you have to create content worth consuming. You need to give people a reason to listen to what you’re saying.
This is where I would normally tell you to make sure your content is useful. I’d normally tell you to create content that benefits your reader. And it’s true. You have to create content that gives a benefit to your reader.
But what’s more important is your message. What do you really want your readers to know? How do you want your readers to be better after consuming your content?
Yes, you need to write high-quality content. But everyone creates high-quality content, right? You need to distinguish yourself. You need to give them something that your competition doesn’t.
So what do you have that your competition doesn’t?
You have yourself. You have your own personality. You have your own viewpoint. You have your own voice.
It’s tempting to just write content that sounds corporate. But nobody wants to read that. They want someone they can connect with. It’s not enough to create high-quality content; you need to create content that gives your reader something to connect to.
I have found that the most important component of content marketing is you. You are unique. You are different. If you’re going to be successful, you need to express your personality more effectively than the others.
So what does this mean?
It means that you should not be afraid to express your opinion. You should not be afraid to talk about your shortcomings. You should not be afraid to show your audience who you really are.
Nobody is going to connect with a corporate machine. But they will connect with you.
How to Get Found Online
I’ve said it many times. There’s no point to creating great content if nobody ever reads it. If you’re going to build an online presence, you have to make sure that people can find your website.
There are many ways to do this.