Hey, Alexa: What’s the Best Voice Strategy for Brands?

Oren Jacob, CEO of San Francisco-based software company PullString, and his wife used to load up their three kids and go to Costco, filling their car with toilet paper and paper towels.

“From the day Alexa moved in, we have not been back,” he says.

Alexa and Google Home didn’t even exist three years ago. Yet VoiceLabs, a firm that helps companies be successful with voice applications, predicts 33 million voice-first devices will be in circulation by the end of 2017. Gartner has predicted 30 percent of browsing sessions will be done without a screen by 2020, leaving many buying decisions to voice assistants choosing brands from an invisible virtual grocery shelf.

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