How Dmexco Is Different From Cannes Lions

If you’ve heard a lot about Dmexcoand you’ve probably heard more every yearbut haven’t been yet yourself, we’ve got your cheat sheet right here.

Dmexco. What does that stand for? Digital Marketing Expo and Conference. It’s a two-day event that takes place Sept. 13 and 14 at Kolenmesse, a giant exhibition site just outside Cologne in Germany. (No, it’s not in Mexico).

How long has that been going on? Nine years.

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