How Many Variations Can You Have in an A/B/n Test?
Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy.
This one is polarizing: how many variations should you test against the control?
There are many different opinions on this one, some completely opposite. Some of it comes down to strategy, some of it to mathematics. Some of it may depend on the stage of business you are the sophistication of your program.
No matter what the case though, …read more