How Much Reach Did That Russian Spam Farm Get for Its Facebook Money?


How deep does the social-media sabotage of election 2016 go?

It’s almost impossible to quantify the scope of nefarious posts on social media during last year’s presidential race — or even to distinguish illicit foreign influence from homegrown trolls.

But Facebook for the first time this week said accounts likely tied to Russia bought ads to boost their reach on the platform before the election. It had traced ads back to a ring of of 470 accounts with suspected links to Russia, the company said. Those accounts spent about $100,000 over a two-year period, increasing the reach of 3,000 posts.

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