How to Best Use Instagram Analytics
Instagram is a big platform. From its humble beginnings back in 2010, it’s grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. Obviously, this large install base makes it ripe for individuals and businesses who want to grow their brand, and indeed, almost half of American brands use the platform to market their message.
If you count yourself among the many who want to take advantage of Instagram to help promote yourself, you’ve made a potentially wise decision by embracing the social media trend. Success isn’t always easy, though, and it will take some skillful use of Instagram’s analytic capabilities to make sure you can gauge whether you’re making an impression.
There have long been third-party analytics sites that aided social media users in learning more about their Instagram stats. Last year, Instagram rolled out their own internal tool, Instagram Insights, which allows users the ability to track analytics and make the most of that sweet, sweet data.
Just what kind of data is that? For starters, it allows you to view your total impressions and total reach for different periods. In other words, how many people did your posts reach? You can track various forms of engagement, things like “how many people viewed this photo,” “how many people liked it,” and “how many people commented.” That’s just the beginning, though.
Instagram Insights also allows you to learn more about your followers. Not just the total number, either, you can find out more about the gender, age, location, and even the peak times when they are viewing your posts. You can sort your posts by the “top performers” in different categories, and even get a breakdown of what ratio of your followers are looking at your posts.
This is a lot of information, comparable to what you’d get with just about any other analytical tool. The question now, then, is how to use all that data to your advantage?
What to Do with Your Analytics
For example’s sake, let’s say you’re running a business, a dumpster rental company or some such. You’ve clearly got a niche going on (who doesn’t?), so you need to use your analytics data to answer some key questions about your content and learn more about your audience to perfect your marketing approach.
When it comes to your content, what you want to identify is what posts are doing the best and what the best times to post are. Insights, thankfully, breaks all that information down for you. You can sort out your best performing posts to find out what kind of content is being viewed and shared the most, and follow suit by giving your audience more of what they like to extend your reach.
You can pair this with an analysis of the most popular hashtags, so you know how to mark your posts to get more people to see them (again, in an effort to widen Go to the full article.