How To Boost eCommerce Revenues With Upselling
According to Forrester research analyst Sucharita Mulpuru, product recommendations are responsible for an average of 10-30% of eCommerce site revenues.
Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts.
If you want to increase your Q2 revenues & you don’t currently have a upselling testing program in place, you need to read this.
What is Upselling?
Upselling is when the seller encourages the customer to spend more than they had originally intended. For the purposes of this article, this is by recommending a higher priced alternative to the item the visitor is currently considering.
Many definitions of upselling also lump “add-on sales” or “bundle sales” into upselling, but in order to have an accurate view of what is the most effective, I believe it’s important to look at these as entirely separate practices.
Asking a customer to spend an extra $100-$200 on a more powerful computer – a true upsell – uses a very different written & visual language than than asking customers to buy the extended warranty.
While we’ll be focusing on pure upsales in this article, it’s worth mentioning the other ways of adding more to your average …read more
Article Curated From…: Conversion XL