How To Communicate A/B Test Results To Stakeholders
Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up.
See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of working. Our ideas are fragile under the scrutiny of empiricism.
That’s why the hardest work in optimization doesn’t have anything to do with the statistics, the ideation, the research, or …read more