How to Design and Sell Posters Online
By Nora Inveiss
Posters may typically be associated with college dorm room decor – who hasn’t seen a Lamborghini or Audrey Hepburn poster taped to a cinderblock wall? But posters aren’t just for dorms. They can add an artistic touch to any room or space. Printed on the right paper, it will look, feel, and be a high-quality work of art.
Depending on the design, posters can be marketed to any age group and niche. And as a bonus – it’s easy to start selling them online. How, you ask? With a print-on-demand (POD) dropshipper. Read on to learn more about dropshipping, creating designs, and trends you can use for your posters.
First things first: what’s dropshipping?
There are plenty of ways to sell posters. You could work with a local print shop to print them out for you. Or maybe you feel like buying your own equipment and printing everything yourself. But the easiest way to get started is by partnering with a print-on-demand dropshipper.
Why is it so easy?
The biggest pro to using a dropshipper is the time and money you save. You don’t have to invest in a printer, paper, ink, or inventory — so no upfront financial investment is required. And most POD dropshippers are free to use, with no fees or subscriptions: you only pay a cut to the dropshipper once an order is made.
You also don’t need to spend any time on the printing, packaging, and shipping. Since the dropshipper handles all of that for you, it gives you more time to work on your marketing and store maintenance. Most dropshippers are also white-label, which means their branding isn’t visible anywhere on your orders. It all looks like it comes from you.
Of course, there are some dropshipping drawbacks you should keep in mind. For one, it’s a big leap of faith trusting your brand to another company. You also might not get as many options to customize your orders as you like, and since there’s low barrier to entry, it’s a crowded market with stiff competition.
That being said, dropshipping is still a low-risk and affordable way to launch into the world of eCommerce.
OK, how do I actually find a dropshipper?
Shop around for which dropshipper meets your needs. Here are some factors you should look at to narrow down your choices:
First, you want to look at whether they even sell posters. Then take a look at some extra specs: what sizes are their posters, what kind of paper do they print on, how much do they cost?
It’s helpful if you find a dropshipper who has an integration with the platform that you use for your store. Basically what this means is that you connect your dropshipper with your store, and then orders will go to your dropshipper automatically for printing. Otherwise you’d likely have to manually submit orders to your platform or use some kind of work-around app. An integration (or lack thereof) isn’t necessarily a dealbreaker, but it’ll help simplify your operations.
Chat with each dropshipper’s customer support. Go to the full article.