How to Destroy a Company
While action flicks may destroy businesses using in-depth heists and powerful explosions, ending a company proves much easier in real life. From bad service to impulsive tweeting, there are numerous ways to ruin a business, and below we’ve listed a step-by-step guide on how you can destroy your own.
Hire people you wouldn’t want to work for
Mark Zuckerberg is famous for a couple things; he built a social media empire in his twenties, and he sports the same shirt virtually everywhere he goes. Perhaps less known, however, are the Facebook founder’s insights on hiring employees. Zuckerberg only hires someone to work for him if he would would work for that person, too.
Not only is this an interesting concept, but it makes sense. You probably want to hire a competent individual, but you probably need to hire a critical thinker, a troubleshooter, and someone who will challenge you professionally. A yes-man (or woman) may seem great in the moment, but it could disarm you later. Teamwork is crucial, and you want team members to help you, not hurt you.
Post your thoughts and grievances on social media often
We’ve all heard about companies’ accidental tweets and PR nightmares, but the truth is, everyone’s public words are just that—public.
And therein lies the dilemma with the viral age; things can go viral instantly, but often for the wrong reasons. While people love cute animals and funny memes, people also love outrage. So, if you’re trying to be clever or funny on social media, keep in mind, virtually everyone can see what you’re saying. This means your job or business could be on the line if your joke is negatively perceived. That’s a lot of weight resting on a punchline.
Make choices without assessing all possible outcomes
When a company fails, it’s easy to brainstorm the reasons for failure. Perhaps the company appealed to the wrong demographic. Perhaps the company implemented outdated practices. Numerous articles tell us brand evolution is the only way to stay ahead.
However, companies frequently do evolve. Being “stuck in the past” doesn’t necessarily destroy a company. Instead, changing a brand rather than a company’s mission—making decisions without thoughtful consideration—these can be the downfall of an otherwise good business. Simply put, your company can be affected by anything, and if you’re basing a decision on past successes, you may need to assess your current business and your current world. This kind of consideration could save your company.
Accept that SEO is dead
Some companies feel SEO is unnecessary, or more commonly, that SEO is dead. This is an interesting theory, especially since most of us still rely on Google for a myriad of things, like, “How do I jumpstart my car,” or “Can I eat cheese with this antibiotic?”
And as Moz points out, Googlebots can’t describe your dog the way you can—or anything else, for that matter—making SEO pretty handy. SEO helps Google understand what you want, as well Go to the full article.