How to Drastically Increase Your Twitter Followers
Best practice social media strategy isn’t about vanity metrics anymore, at least it shouldn’t be! It should be about engagement. As I’ve said before in a past blog – it’s far more valuable to engage with several people on a deep level, than to simply shout into a room full of people (adding to an already noisy atmosphere) and have no-one engage with what you’re saying. The same is true for social, unfortunately, it’s not always as simple as that!
In my experience, stakeholders (that aren’t involved in working on the social strategy) often just want to see huge follower figures, quickly and cheaply! Conversely, consumers seem more inclined to take a brand seriously when they see that they have hefty follower figures. What’s more, brands can also barter for more in cross promotional marketing deals, when they have some big follower figures behind them. So what can you do to keep everyone happy and to increase your follower figures fast, with little to no budget?
One approach, on Twitter at least, is to run regular competitions. I recently ran a competition utilizing the popular hashtag #WinItWednesday and it resulted in more than doubling the brands Twitter following. It was 100% free, as the prize was obtained through a business partner who was looking for some additional exposure on social! Also, the engagement rate for the competition tweet reached an impressive 8% and the ad impressions obtained were more than the channel normally receives in a month of organic, non-competition related tweeting! #WinWinWin
Before you rush off to create your own #WinItWednesday competitions, here’s a few pointers to consider:
- Timing: Post your competition tweet on a Wednesday morning at an optimal time for your followers. You can use Buffer to schedule it in for an appropriate time and you can learn more about how to do that from this past blog. Posting it in the morning gives the competition all day to gather momentum.
- Tweet content: Make sure you include your brand @handle so you can track all the brand engagements easily, in addition to the #WinItWednesday. You should also make it clear how to enter, what the prize is and any major factors that will effect entries (e.g. closing date/ time). You can use both the tweet and the social tile to get these messages across effectively.
- Entry mechanic: There are a couple of entry mechanics you could test out. You could include a link through to your competition page on your website in the competition tweet. Or, what a lot of brands do, is to ask entrants to ‘Follow and RT’ the competition tweet to enter. This is a great entry mechanic as the competition will mushroom as more and more people enter and retweet.