How to Eliminate Distractions and Increase Conversions
Conversion optimizers are in the business of attention management, just like magicians.
It’s your job, as an optimizer, to direct attention and focus your visitors on the next step. Yet, so few of us do this effectively. Landing pages are full of distractions, calls to action are cluttered, etc.
How can you eliminate distractions? How can you command attention, keep it and direct it the way you want? What does any of this have to do with …read more