How to Find Correlative Metrics For Conversion Optimization

How to Find Correlative Metrics For Conversion Optimization

When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan.

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for.

But how do you find these correlative metrics?

What’s a Correlative Metric?

Have you ever of Facebook’s aha moment? 7 friends in 10 …read more

: Conversion XL