How to Increase Blog Traffic and Boost Conversions
By Erin Higgins
We live in a world of instant gratification and validation. In fact, studies have shown that every text or social notification that pops up on our phones actually releases dopamine in the brain. Isn’t that nuts? Anyway, my point is, it’s no wonder why we get a little discouraged when we don’t see an immediate positive response to the content we publish on our blogs. I mean, after all the time we spent creating it, why isn’t it getting the traffic and conversions it truly deserves?
The problem is that just producing good content isn’t enough. You may be able to post an Instagram photo of your avocado omelette and get an instant onslaught of hearts from your friends, but unfortunately, blog traffic doesn’t really work that way. Unless you’ve already built up a big following, it’s going to be a bit tricky to get views, comments, and shares for your content.
Here’s something you should keep in mind: instead of blindly pumping out an endless supply of new content that no one reads, invest some of that time into planning and promoting your content instead.
Take a look at this data from one of our clients:
In just four months, we were able to increase blog traffic by more than 15x.
Keep reading, and I’ll tell you.
CHAPTER ONE: Evaluate Your Audience
Now, if you ran a health and wellness blog for a senior citizen center, it probably wouldn’t make much sense to write a blog post about parkour. Obviously, this is a bit of a “duh” example, but it does highlight a significant point: Who exactly are you writing for?
If you don’t critically evaluate the interests and needs of your potential customers, it’s pretty likely that you’re going to miss the bullseye. So, the first step to follow to increase blog traffic is writing content that best appeals to your target audience.
Why will this help? For starters, if the topic is interesting and relevant to your target audience, then it’s more likely that they’ll take the time to read it. And that means that the traffic you’re getting to your blog isn’t just comprised of random viewers—it’s people who might actually purchase your product or service. Cha-ching!
You probably have at least some basic understanding of the interests of your target audience. That is unless the parkour example from earlier went completely over your head… In that case, you should probably pay extra special attention to this next section.
In order to best get inside the head of a typical customer, you need to develop a buyer persona. A buyer persona is a fictional profile that outlines the general interests and demographics of your target audience. You can gather this information from surveys, landing page forms, interviews, and other research. Turning your target audience into a fictional person may seem silly, but it can actually be a tremendous help when coming up with content. To get a better idea of what your buyer persona should look like, take a look at this example Go to the full article.