How To Increase Perceived Value (and Charge More)

How To Increase Perceived Value (and Charge More)

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value.

In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception.

First, what is perceived value? According to BusinessDictionary.com:

“A customer’s opinion of a product’s value to him or her. It may …read more

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