How to Make Mobile eCommerce Convert: What’s Effective In Mobile Design Right Now
This is the second of a two-part series on mobile conversion. In the first part, we described the most common usability mistakes made in mobile commerce sites and apps, and how to fix them.
In this part, we’ll discuss the frontiers of mobile commerce: trends we’re seeing in user tests that may fundamentally change eCommerce.
There are an almost limitless number of small usability gotchas that need to be identified and gradually refined in mobile commerce.
That process took years on the desktop, and there’s no reason to assume it’ll be any faster in mobile.
Just as the personal computer forced people to rethink accounting and word processing, mobile devices challenge us to rethink how shopping should work.
This isn’t something you should stick your head in the sand on, because according to Custora, mobile commerce has grown from $2.2 billion in transactions in 2010, to $42.8 Billion in 2013 – and is projected to reach $50 billion by the end of this year.
Fortunately for you, we’ve done thousands of mobile commerce user tests at User Testing, and three trends of effective mobile experiences stand out: