How To Make Your Brand “Likable” and Win More Revenue
We want other people to like us. It’s a human desire.
We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable.
So, in conversion optimization, likability is an important and powerful psychological trigger.
Likability is nebulous, though. What’s it mean and how can we optimize for it? How can we measure it?
What Does It Mean To Be Likable?
What is it to like someone …read more