How to Optimize for a Lasting Positive Memory

How to Optimize for a Lasting Positive Memory

Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.

If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.

How Memory Works

Memory is, perhaps not surprisingly, quite …read more

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