How to Recognize Great Conversion Optimization People
While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. But they can be hard to find. If you’re looking to hire one, what should you look for? What makes an optimizer a great optimizer?
There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers?
Great optimizers think in terms of processes, and not copy-paste tactics. If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. But – the world is more complicated than that, and we do need optimizers.
I know many fantastic optimizers. Here are a few observations I’ve made about them.
#1 Great optimizers are polymaths
You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. But what is that really?
We take a website, and make it sell better. That’s the essence, right?
But how do you do it?
It’s not about following a checklist from a blog post, that’s not how great people …read more