How to Sell Your Creative Ideas: 3 Fail-Proof Methods
You can be the most creative designer on the planet… but if you don’t know how to sell yourself and your ideas you won’t make it past doodling works of art on your computer.
Ideas and creativity are only as good as your salesmanship.
If you have the brightest content in your noggin’ but you can’t persuade someone to join your enthusiasm for the idea or the design, then how do you expect to get it done?
The key to success as a designer or a creative is to sell your ideas.
Learn to “Sell” Your Ideas.
Many clients just don’t know any better. They didn’t go to school for design, and they don’t share the same love for typography and color theory.
That’s why they hired… you!
We’ve all encountered situations where we create a pack of designs (whether for a logo or perhaps a website). We have a couple ideas that are “meh” at best, and there’s always at least one design that we knocked out of the park. Quantity does not equal quality.
As designers and creatives, we go to the client with all our ideas (of varying quality) to show that we did the actual work. Not dissimilar from “doing-out” a mathematical algebra equation in high school. We want them to know that we didn’t just whip it together in 15 minutes. This leads us to show all our work.
We look for praise and approval from our clients.
And somewhere inside us, we think they are going to say: “Great job, I can see all the work and effort you put into the project. This is clearly the best piece (the one you think is the best), let’s go with it!” without further question.
That’s the disillusioned reality we sometimes create in our heads.
In reality, clients are usually not sure what makes a design “great” or worthy of hitting the publish button.
They don’t have the creative education or technical know how. And as creatives, we certainly can’t hold that against them. With this sort of approach, they will almost always choose the “safe” option. This is usually your least favorite design in the collection of creative options.
Because they are afraid of making a risky decision.
They don’t want to be judged, and are often afraid of making the “wrong” decision. Not that there ever is a wrong decision, because creativity and business is totally subjective.
Do you want your clients to back your work, and pick your BEST designs?
Then you must learn to sell yourself.
Sell Your Creative Ideas.
#1 Show and Tell
Take all of the pain out of this process by taking the creative reigns. This is kind of a leadership role reversal. Rather than solely seeking approval, take charge.
It’s your job not only to create amazing work, but to also educate your clients. Make it your responsibility to show your client why the work is invaluable.
Show them what the best design would be, and then back it up with an out-of-the-park explanation.
You must walk them through your decisions as a Go to the full article.