How to Succeed as a Small Business on Instagram

By Lianna Turchin

social marketing design, vector illustration eps10 graphic

Editor’s Note: Matt Foster is a Content Strategist at Distinctly. Today he joins us to explain how a small business on Instagram can build their presence, and effectively engage with a diverse audience.

Since it was introduced in 2010, Instagram has become one of the most popular and widely used social media sites, competing with Twitter as a key platform for business users. So how can Instagram benefit you as a small business?

In December 2016, Instagram boasted over 600 million followers: a world of potential clients and customers for small businesses. This enormous market is often tapped by bigger brands looking to develop their social media marketing efforts, while smaller businesses sometimes assume it will not work for them; this simply is not true. In this article, we’ll show how to raise brand awareness and reach a larger customer base as a small business on Instagram. Let’s get started!

Target Your Content

After setting up an Instagram account, it’s time to post content. But where do you start? The key to success on Instagram is knowing the kind of content that will capture the attention of your audience. As a small business, it’s important that you know who your target users are, and tailor content to their interests. Begin by looking at your current customer base, and decide who they are in terms of age, location and gender. Once this information is clear, it’s easier to make an informed decision on content and hashtags.

Hashtags and trending topics are important on Instagram, and many will be relevant to you. When a hashtag relevant to your business blows up, it’s a great way to reach a wider audience beyond your followers. Adding hashtags to the content you post means it can be easily found, and posting content that is relevant to current trends can do the same. Both techniques are good ways to not only gain followers, but generate brand awareness in your target market.

Keeping your Instagram content related to your company brand is important, and this can be done by choosing a niche theme. When you have a theme, followers know what to expect, and will rely on you for similar posts down the road. It can take some experimentation to find something that is both unique and well-received, but once you’ve found something that works, you can focus on perfecting it.

A woodworking business based in Georgia, USA – Sons of Sawdust – reclaimed wood to create new products. By taking photos of their projects and posting them online, the company has created a popular online portfolio showcasing their work, and providing a behind-the-scenes demonstration of their processes. To make sure the right people see it, Sons of Sawdust uses relevant hashtags – #workshop, #oldwood, and #salvage, for example – so it will be found by a wide variety of users interested in woodworking.

Engagement is Key

Being active and engaging your audience is vital to building a successful presence as a small business on Instagram. You can post great quality, Go to the full article.

Source:: Online Markketing Institute Blog