How To Use Interactivity to Increase Engagement (and Conversions)
Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand.
The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site.
Of course, it’s not a silver bullet strategy. Just because something is cool or popular – or just because it looks cool – doesn’t mean it works on the bottom line. There are some …read more