How To Use Priming To Improve UX

How To Use Priming To Improve UX

Watch this trailer of The Hateful Eight, and then fill in the blanks:

K I _ _

Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really.

Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.

What Is Priming?

Priming is …read more

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