How to Use UX Research to Create Smarter A/B Test Variations

How to Use UX Research to Create Smarter A/B Test Variations

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. We’ve written on it extensively. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles.

Unfortunately, there are experimentation flaws associated with A/B testing as well. Understanding those flaws and their implications is key to designing better, smarter A/B test variations.

Where A/B Tests Are Going Wrong

Most flaws fall within one of …read more

: Conversion XL