How To Visualize A/B Test Results The Whole Team Can Understand

How To Visualize A/B Test Results The Whole Team Can Understand

You may be wondering, “why should I make my own visualization of my A/B test results?”

Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re …read more

: Conversion XL